MISE EN SCENE (PUT IN SCENE)

This is the combination of all the visual elements within the frame.
(frame: the pysical boundary that contains what the audience sees)

ANALYSING THE IKEA AD:

The Story: This ad is about a lamp who got thrown out and was replaced by a newer, better lamp. The old lamp was abandoned and left outside, feeling sorry for himself, whilst seeing the new lamp in the window and being jealous of it.

Why I think the film maker chose to give the lamp human characteristics: To make the audience connect with the lamp and see how good the new lamp was.

Props: Furniture (couch, table, photo frames), garbage bag, cardboard box, trash can, lamp (which is bright red and looking very happy at the start but then goes dull and without colour at the end to show it is unhappy, lonely and unwanted).

Lighting: The lighting was very warm inside at the start due to the yellowy, soft colours which created a sense of homeliness and comfort. Outside, on the street with all the garbage, the lighting is very cold, dull and grey to create a sense of isolation, sadness and being unwanted.

Setting: The setting is homely at the start in a warm apartment with a lot of nice furniture. Outside, it is very cold with not much stuff other than garbage and it is raining.

ANALYSING THE TITANIC ICEBERG SCENE:

The actors on watch start off quite calm and relaxed and are fooling around and cracking jokes until they see the iceberg. When they see it, they begin to panic and the news spreads to the hierarchy, who also begins to panic, creating chaos. The fact that the hierarcy panics shows how serious the situation is and makes the audience nervous. The iceberg sighted is very sharp and pointy in shape which creates a feeling of danger. Down in the engine room, there are lots of gauges and the like which show how fast the ship is moving to try and turn the ship which creates a sense of urgency. The lighting in the engine room also creates this because it is a reddish colour. The lighting in the other places on the ship is quite dull and gives the audience a feeling that there is no hope. The closing of the doors (which clang shut and do so quickly) to make the ship watertight and the way the actors try to get through them to escape create panic and desperation within the audience. The way the shots are quickly cut between also creates panic as well as suspense and the water that comes gushing into the ship creates fear within the audience.